Identify who your best customers are
Identify your best customers
According to Pareto’s law, 80% of a company’s profits come from the top 20% of its most loyal customers. These customers tend to spend more over time and have a higher average basket size than others.
Furthermore, it’s essential to note that retaining existing customers is much more cost-effective than acquiring new ones. The cost of acquiring new customers is approximately five times higher than the investment required to retain your current customers
Finally, increasing customer loyalty directly impacts your profits. Growing customer loyalty by 5% can lead to a profit increase of 25% to 95%.
With Kuma, easily identify your most valuable customers. Our artificial intelligence customer segmentation allows you to categorize your customers based on their buying behaviours, preferences, and history. From their first visit to becoming loyal, our solution provides a deep understanding of their behaviour. Thus, you’ll know what motivates them, what they like, and how to better target them.
Optimize your resources
After identifying your best customers, Kuma helps you strategically, efficiently, and personally target them. Our solution provides specific product recommendations and targeted loyalty campaigns. These marketing tactics allow you to optimize your resources and efforts to ensure a higher return on investment and better long-term profitability.
Transform your best customers into loyal ambassadors
Kuma also offers you the opportunity to create personalized reward programs specifically designed for your best customers. This approach encourages customer loyalty to your brand. By offering targeted rewards and incentives, you strengthen ties with your most valuable customers and stimulate long-term loyalty.
In summary, with Kuma, you no longer have to guess who your best customers are. Our application provides key information about their behaviour, purchase history, and preferences, allowing you to personalize your marketing campaigns, increase customer loyalty, and prevent their loss. With Kuma, simplify and optimize your marketing strategies effortlessly.