Learn from your best customers to delight new customers
Learn from your best customers to delight new customers
Best buyers, repeat buyers, best-selling products… Kuma’s artificial intelligence will enable you to carry out targeted, high-impact marketing actions to reach potential new customers through your existing customers.
Learn more about your best customers with RFM segmentation
Thanks to its advanced artificial intelligence system and machine learning, Kuma continuously analyzes and interprets the behavior of your best customers.
One of the ways we do this is through RFM segmentation.
Recency (R): this measures how recently a customer has made a purchase. Customers who have recently engaged with your brand are more likely to convert again.
Frequency (F): this indicates the frequency with which a customer makes purchases. Customers who buy often make up your loyal base.
Amount (M): this value quantifies the total amount spent by a customer. Customers with a high monetary value are often the most profitable.
Kuma’s RFM segmentation is based on recent time data, allowing you to see in real time which products appeal most to your users and bring you the most sales.
Understand the behaviors of your best customers to satisfy your new customers
By analyzing your customers’ user journeys to identify the buying patterns that led them to become regular customers, Kuma finds their favorite products, their engagement with certain products, their recurring purchases… You’ll finally comprehend what motivates them to purchase your products and why!
The analysis of this audience segmentation by Kuma’s artificial intelligence will enable you to go after new customers by highlighting the products, services, etc. that work best for your existing customers. It’s an easy way to generate new sales while highlighting your star products!
The best part? Directly applying this user behavior learning to your marketing campaigns can help you reach new prospects and generate new sales.
Implement Kuma targeting marketing strategies in your campaigns
The Kuma algorithm evolves with your customers, giving you the ability to track sales trends and preferences and highlight them to boost your sales!
- Newsletters
- Paid digital campaigns
- Communications
Kuma enables you to create impactful marketing actions with an active audience drawn from your best customers. And it doesn’t matter which communications or broadcast channels you use!
You won’t have to guess at their interest and spend money hoping to convert them. Kuma lets you deliver the right message, to the right user, at the right time.
Launch your first powerful marketing campaigns, try Kuma for free!