Find Out Which Products Help Convert New Customers to Loyal Customers
Find Out Which Products Help Convert New Customers to Loyal Customers
With Kuma, you can now access crucial insights into your customers’ purchasing behaviors and product performance. By exploiting the data available in the Products section of the application, you can implement targeted up-selling, re-marketing and newsletter strategies.
Identify Which Products to Promote in the Products Section
Best-selling products
Find out what your best-selling products are and use this information to attract new customers. Once a customer has made a first purchase, offer them complementary products that have already proven their worth.
Product journey
In our dedicated Product Journey section, we revolutionize your marketing approach by offering a detailed analysis of your customers’ purchasing trends, from their first to their fourth order. Understanding the purchase rate of different products at each crucial stage of the customer journey is essential to anticipate their future needs and preferences. This key feature allows you to identify products most likely to be purchased after a first order, providing a unique opportunity to adjust your marketing strategies to encourage repeat purchases. By leveraging this valuable data, you’ll be able to turn occasional shoppers into loyal customers, offering them the products that best resonate with their purchasing journey. Implement targeted, personalized campaigns with Kuma, and see increased customer loyalty, while maximizing the effectiveness of your marketing initiatives.
Product remarketing
Identify products that encourage customers to come back for repeat purchases. Highlight these products in your re-marketing campaigns to encourage loyalty.
Cross-selling opportunities
Leverage data to uncover cross-selling opportunities. Offer complementary products that match customers’ interests and previous purchases.
Data-Driven Loyalty Strategies
- Up-selling campaigns: Use Kuma data to identify products that complement each other and offer them to your customers at the right time.
- Re-marketing: Create re-marketing campaigns based on purchase data and customer preferences to encourage them to make repeat purchases.
- Newsletter campaigns: Inform your customers about new products, special offers and complementary articles using insights provided by Kuma.
Examples of Retention Strategies With Product Journey Data
- Targeted Remarketing: Let’s say a clothing brand finds that customers who buy t-shirts often return to buy jeans a month later. Using this data, the brand can target these customers with personalized remarketing campaigns, suggesting jeans to them shortly after their initial t-shirt purchase.
- Behavior-based upselling: An electronics company notices that customers who purchase phones often look at compatible accessories, like cases or chargers, in the following days. By understanding this journey, the company can create personalized upselling offers for these accessories at the most convenient time.
Examples of Loyalty Strategies With Best-Selling Product Data
- Re-marketing campaigns: An online store identifies its best-selling products, such as a specific skincare line. It uses this information to develop remarketing campaigns, promoting these popular products to customers who visited the site but did not make a purchase.
- Up-selling: An e-commerce site finds that some of its best-selling products are often purchased together. They can use this information to suggest popular product combinations to customers during the checkout process, encouraging the purchase of multiple items.
By intelligently leveraging product journey data and best-selling products, businesses can create more targeted and effective marketing strategies, increasing the chances of conversion and customer loyalty.
With Kuma, turning a new customer into a loyal customer becomes a precise science, based on a deep understanding of your customers and their interactions with your products. Realize the full potential of your Shopify store and watch your customer retention rate soar.