New Feature
Kuma’s Shopify App Latest Features | August 2024
In our ongoing commitment to enhance your experience with our Shopify Kuma app and ensure optimal results, we are pleased to introduce two new features. Our goal is to streamline the automation of your digital marketing campaigns, providing you with increased efficiency.
Synchronize your marketing audiences with Meta Ads
Do you dream of instantly connecting your segmented Shopify customer base to your Meta Ads campaigns to reach your target audience at the right time? Kuma now makes it possible!
If you’re familiar with the Kuma application, you’ll already know that it offers you the possibility of segmenting your audiences using the RFM method, reinforced by our predictive audiences. It was already possible to synchronize these audiences with Klaviyo and Hubspot. But did you know that you can now do the same with your Meta Ads advertising platform?
Thanks to this new feature, you now have an even more powerful toolbox for effectively reaching your customers. Whether you want to target your most loyal audience, those who have recently purchased, or even high-potential customers, Kuma allows you to create tailor-made segments that match your marketing objectives.
Take a look at this in action with a concrete example: let’s say you own an online sneaker store and want to promote your new Nike sneaker models. Using Kuma, you can create a customized segment of customers from your Shopify database who have previously purchased products from the same brand or have expressed an interest in it. Once you’ve created this segment, simply synchronize it with Meta Ads, and voilà! Your Nike sneaker campaign is now delivered to a highly relevant and interested audience.
This new integration from Kuma is here to help you achieve your goals faster and more effectively than ever before, maximizing the impact of your marketing efforts while minimizing ad budget waste. Now you can be sure that every advertising dollar you spend is invested strategically, precisely targeting the audiences most likely to convert.
Kuma’s artificial intelligence (AI) audience description generator
Don’t spend hours analyzing your audience data to develop unique marketing strategies tailored to each segment.
Now, detailed descriptions of each audience segment are just a click away. We’ve developed artificial intelligence (AI) to provide crucial information about your customers’ behavior, product preferences, and much more.
So how does this AI integration work in our Shopify app? It’s very simple. Once you’ve segmented your audiences with Kuma, all you have to do is click on “Explain with AI” to instantly get key insights on each segment. Find out which products your customers prefer, understand their buying behaviors, and even discover their search trends. This valuable information enables you to better understand your customers and create more targeted, impactful marketing campaigns.
Don’t let data analysis slow you down any longer. Try our Kuma artificial intelligence (AI) today and discover how it can help you improve your marketing performance in the blink of an eye.
In conclusion, the new features of the Kuma application represent a significant leap forward for online marketing professionals. The capacity to seamlessly synchronize marketing audiences with Meta Ads and leverage an advanced AI tool for precise audience segmentations positions Kuma users to gain a competitive edge in the ever-changing digital marketplace.
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