Export Shopify segments to Pinterest Ads: Creative Match & Actalike Audiences
Transform your Shopify customer data into powerful Pinterest Ads audiences. Our Shopify Pinterest integration automatically syncs your segmented audiences for retargeting campaigns, lookalike targeting, and Pinterest Customer Match. No manual CSV exports, no data delays.
Connect Your Accounts
Link your Shopify store and Pinterest Ads account to Kuma in just a few clicks. No technical setup required
Create Customer Segments
Create powerful segments based on purchase history, order value, product affinity, and behavior. Use pre-built segments or those recommended by our algorithm.
Auto-Sync to Pinterest
Your segments automatically sync to Pinterest Ads every 24 hours, keeping your audiences fresh and up-to-date
Launch High-Converting Campaigns
Use your synced audiences for retargeting, lookalikes, and exclusions. Drive better ROAS with precise targeting instantly.
Why You Should Leverage First-Party Data on Pinterest Now
Pinterest users aren’t just scrolling; they’re planning purchases. With 85% of weekly users making purchases based on pins from brands, Pinterest is where high-intent shoppers discover and save products for future buying decisions.
Using first-party data from your Shopify store allows you to target these planners with precision:
- 97% higher accuracy than third-party data when targeting past customers
- Privacy-compliant targeting using hashed customer emails that respect user consent
- Longer campaign lifespan pins continue surfacing in search and feeds for months, not hours
- Higher purchase intent Pinterest users spend 2x more per month than users on other platforms
- Access to lookalike audiences that mirror your best customers’ visual preferences and behaviors
With iOS tracking restrictions and cookie deprecation, first-party data is no longer optional; it’s essential for sustainable growth on Pinterest. Kuma makes it effortless to activate your Shopify customer data for Pinterest campaigns.
The Pinterest Advantage for E-commerce
Unlike social platforms where users are passively browsing, Pinterest is a visual search engine where 89% of users are looking for inspiration to make purchases. This means:
- Pins have a 3-8 month lifespan vs. minutes on Instagram or Facebook
- 76% of users are women ideal for fashion, beauty, home, and lifestyle brands
- Pinterest drives 33% higher average order values than other social platforms
- Users are in a discovery mindset, actively seeking products to save and buy
🎯 Retarget VIP Customers
Create segments of high-lifetime-value customers who haven’t purchased in 60+ days. Show them new collections or seasonal products to re-engage them with fresh visual inspiration.
🔄 Re-Engage Lapsed Customers
Target customers who haven’t purchased in 90-180 days with seasonal collections or new arrivals. Pinterest’s visual discovery makes it perfect for reigniting interest with fresh product inspiration.
👥 Build Lookalike Audiences
Upload your top 500 customers to Pinterest and create lookalike audiences that match their demographics, interests, and visual preferences. Scale your customer acquisition efficiently.
🚫 Exclude Recent Buyers
Suppress customers who purchased in the last 30 days from your acquisition campaigns to reduce wasted ad spend and improve campaign efficiency.
🛍️ Cross-Sell & Upsell
Segment customers by product category (e.g., “bought yoga pants but not yoga mats”) and show them complementary product pins to increase customer lifetime value.
🌟 Launch to Loyalists First
When launching new products, target your most engaged customers first. They’ll save, click, and buy; giving Pinterest’s algorithm positive signals to scale your campaign faster.
Pinterest Ad Formats That Work Best with Custom Audiences
Your Kuma-synced audiences work seamlessly across all Pinterest ad formats:
- Shopping Ads – Retarget past buyers with your full product catalog
- Carousel Ads – Show multiple products to lookalike audiences discovering your brand
- Video Ads – Capture attention with product stories for high-value customer segments
- Collection Ads – Feature curated product sets to VIP customers for exclusive launches
All formats benefit from Pinterest’s long content lifespan—your ads continue working long after you launch them.
FAQ – Everything You Need to Know About Pinterest Ads Integration with Kuma
Audiences are automatically synced every 24 hours to keep your Pinterest Ads campaigns up-to-date. When you create a new segment in Kuma, you can immediately pushed to Pinterest Ads within minutes. Any changes to your Shopify customer data (new orders, updated LTV, etc.) are reflected in the next sync cycle.
Yes! Use exclusion segments to prevent wasting ad spend on recent purchasers or customers already in other campaigns. For example, exclude anyone who purchased in the last 30 days from your acquisition campaigns, or exclude customers who already bought Product A from campaigns promoting Product A. This improves ROAS and reduces ad fatigue.
Pinterest requires a minimum of 100 users for customer match audiences. For lookalike audiences, Pinterest recommends at least 100 users in your source audience, though 500+ users typically provide better results.
Pinterest users are in a planning and discovery mindset, not passively scrolling. They actively search for inspiration and save products for future purchases, making them higher-intent audiences. Additionally, pins have a 3-8 month lifespan (vs. hours on social feeds), meaning your retargeting campaigns continue to work long-term. Pinterest also has less ad fatigue since users expect and engage with branded content.