Meta Ads Synchronization: Export Your Shopify Audiences
Synchronize your segmented Shopify audiences with Kuma to Meta Ads daily, and launch more profitable campaigns on Facebook and Instagram
Connect Kuma to Meta Ads and Boost Your Shopify Advertising Performance
Synchronize Kuma with Meta Ads (Facebook, Instagram, Messenger, Audience Network) and turn your Shopify customer data into predictive segments. This allows you to deliver the right message at the right time, while respecting user privacy.
Why and How to Benefit from Meta Ads Synchronization with Kuma
- High-Precision Lookalike Audiences
Create lookalikes based on your “Champions” or “Promising” segments from Kuma’s RFM segmentation. Meta will identify new potential buyers with similar profiles, expanding your reach while lowering acquisition costs. - Consistent Cross-Platform Retargeting
Retarget visitors and customers on Facebook and Instagram (Feeds, Reels, Stories) with personalized messages based on their journey stage to drive conversions. - Interactive Ad Formats
Combine Kuma’s product recommendations with dynamic ad formats (Collection, Slideshow, Advantage+) to display the most relevant product in real time for each audience segment. - Daily Segment Updates
Audiences are refreshed every 24 hours: new customers are added, segments are adjusted based on purchase frequency, and disengaged users are excluded — all with no manual effort. - Value-Based Bidding Optimization
By syncing the predicted customer lifetime value from Kuma, Meta Ads adjusts bidding strategies to prioritize high-margin users and maximize ad profitability. - Operational Time Savings
Once connected, audience creation, updates, and exclusions are fully automated. Your team can focus on creative strategy and content instead of manual exports.
Predictive Segmentation: Kuma’s AI analyzes recency, frequency, basket value, and purchase behavior to classify each customer.
This dynamic segmentation ensures you serve the right offer at the right time, whether it’s to retain a loyal buyer or recover an abandoned cart.
Maximize Return on Ad Spend: By targeting only the most promising segments, you increase conversion rates and average order value. Your targeting focuses on the most profitable audiences, sustainably improving your ROAS.
How to Synchronize Your Shopify Audiences from Kuma to Meta Ads
- In Kuma, open the “Synchronizations” tab and select “Meta Ads”.
- Authorize access to Meta Ads and choose the ad account you want to connect.
- Activate daily synchronization: your segments will be exported and updated automatically.
By connecting Kuma to Meta Ads, you implement a data-driven advertising strategy: precise targeting, full automation, and optimized ad spend.
Try Kuma today and see the difference in your e-commerce performance.
Explore More with Kuma
- Discover other integrations available with Kuma on the dedicated Integrations page
- Learn how to synchronize your audiences across your connected platforms with Kuma
FAQ – Everything You Need to Know About Using Your Kuma Audiences in Meta Ads
Kuma updates your synchronized audiences every 24 hours. Every day, new customers matching the defined segment criteria are added and included in the audience during the next daily synchronization.
Kuma’s artificial intelligence analyzes purchase recency, frequency, and monetary value to identify your “Champions,” “Promising” or “Recent Customers” These segments can then be synced with Meta Ads to generate lookalike audiences based on profiles with a high likelihood of purchase.
By targeting high-margin customers with a high predicted lifetime value (LTV), you reduce acquisition costs and increase revenue. Merchants typically see a significant boost in ROAS within the first few weeks.
Dynamic formats like Collection, Slideshow, and Advantage+ for purchases are ideal. Kuma provides product recommendations tailored to each audience, allowing Meta Ads to display the most relevant item for each segment, maximizing click-through rates and average order value.
Meta recommends at least 1,000 active profiles to ensure delivery of a Custom Audience. If your segment is smaller, consider combining it with other criteria (such as RFM and purchase probability) or widening the retention window.