Klaviyo Synchronization: Export Your Shopify Audiences

Why Synchronize Your Shopify Audiences with Kuma for Klaviyo Campaigns?

By connecting Kuma to Klaviyo, you turn your Shopify data into ultra-personalized email and SMS campaigns. This integration provides advanced segmentation, smart automation, and continuous updates to customer data. All key factors in maximizing return on investment.

Advanced Behavioral Segmentation for Klaviyo Email Campaigns

Enriched data from Kuma feeds directly into your Klaviyo audiences, segmenting customers by purchase recency, frequency, average order value, buying journey, repurchase probability, or churn risk. Every campaign responds to real customer behavior, increasing engagement and customer value.

With Kuma, you can segment your Shopify customers in multiple ways:

• RFM segmentation: identify your high-potential customers using recency, frequency, and monetary value.
• Predictive segments: anticipate next purchase probability or churn risk.
• Custom filters: target based on average basket size, most purchased categories, or engagement history to deliver more relevant messages.

Automated Targeting for Klaviyo Campaigns

Klaviyo’s automated flows trigger as soon as a customer enters or leaves a Kuma segment. Welcome messages, abandoned cart reminders, loyalty journeys, or win-back campaigns. Everything is timed perfectly without manual intervention.

• Personalized welcome series after sign-up.
• Abandoned cart follow-up via email and SMS.
• Post-purchase flows: thank you messages, review requests, cross-sell offers.
• Reactivation flows for inactive customers.

Message Personalization

Every email or SMS sent through Klaviyo can include data from Kuma: first name, viewed or purchased products, complementary product recommendations, and personalized discount codes. The relevance of each message enhances the customer experience and improves conversion rates.

• Dynamic products based on browsing history.
• Offers tailored to average order value or preferred category.
• Content adapted to customer behavior: new buyer, loyal customer, or at-risk profile.
• Omnichannel synchronization: audience data is shared automatically across email and SMS campaigns.

Daily Data Synchronization

Kuma automatically updates your Klaviyo segments every 24 hours. New customers, recent orders, opt-outs. Everything is taken into account without any manual export. Your lists remain accurate and ready to use at all times.

• Continuous customer profile updates.
• Automatic import of customer data from your Shopify store.
• Complete history for long-term analysis.
• Time savings: no more manual CSV updates.

Improved Deliverability and Sender Reputation

By targeting only engaged users, you reduce bounce rates, spam complaints, and unsubscribes. Your sender reputation remains high, ensuring your emails land in the main inbox where they are more likely to convert.

• Automatic removal of outdated email addresses.
• Better targeting avoids irrelevant messages.
• Lower complaint rates and stronger sender scores.
• Messages fully aligned with user preferences.

Operational Gains and Return on Investment

Marketing teams save time and focus on strategy. Better-targeted campaigns drive more sales at lower costs. Klaviyo’s dashboard, enhanced with Kuma’s analytics, helps you continuously improve your performance.

• Task automation and fewer manual actions.
• Clear performance insights by segment.
• Measurable improvement in conversion rate.
• Long-term increases in revenue and ROI.