Export Shopify segments to Google Ads: Performance Max & Customer Match
Stop the guesswork and the endless spreadsheets. Shopify merchants waste 15-20% of their team’s time on manual CSV exports for their ad campaigns. Kuma is the AI-powered analytics platform that automatically syncs your most valuable customer segments from Shopify directly to Google Ads, so your team can focus on strategy, not manual work.
Connect Your Shopify Store
One-click integration with your Shopify store. No technical setup required – start your Performance Max Campaign in 5 minutes.
AI Analyzes Customer Patterns
RFM segmentation identifies your most valuable customers for Google’s value-based bidding and Customer Match targeting. Champions are your best source for Performance Max audience signal
Automated Customer Match Upload
Automatically sync customer segments to Google Ads daily for Performance Max and Search campaign optimization.
Optimize Performance Max Campaigns
Use first-party data signals to improve Google’s AI bidding and audience targeting across all campaign types.
Why You Should Leverage First-Party Data Now?
The end of third-party cookies is phasing out traditional advertising tracking. With Kuma, you can connect your Shopify audiences to Google Ads and shift from imprecise, cookie-based targeting to a reliable strategy powered by your own customer data, updated daily. The result: more effective campaigns that respect user privacy.
Why use first-party data in your Google Ads campaigns?
- Regulatory resilience: anticipate current and future privacy regulations by relying on consented data you already own.
- Improved conversion rates: your ads are prioritized for shoppers most likely to purchase again.
- Fully automated synchronization: no more manual exports. Kuma updates your lists every night without any action required.
How to Use Your Segmented Shopify Audiences from Kuma to Maximize Google Ads Performance
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Performance Max Campaigns
Automatically import your “Champions” and “Promising” segments as audience signals. The algorithm quickly identifies new lookalike buyers and accelerates your revenue growth.
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YouTube Ads
Retarget customers identified as “at risk” by Kuma with personalized video ads before they disengage. Strengthen your retention strategy today.
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Search and Shopping Exclusions
Use “Lost Customers” segments to exclude low-potential users and avoid wasting ad spend. Or re-engage them with exclusive, ultra-targeted winback campaigns.
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Smooth Cross-Network Activation
A single segment updated in Kuma can be used across Search, Display, YouTube, and Performance Max without any manual steps. It is automatically exported daily to your Google Ads account.
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Dynamic Product Feed Optimization
Kuma enhances your Shopping feed with AI-driven product recommendations based on performance and seasonality. This improves the visibility of your best-performing items at the right time for each segment.
By combining the power of first-party data, Kuma’s predictive intelligence, and the reach of Google Ads, you unlock a sustainable client acquisition and customer retention engine fully aligned with current and future privacy requirements.
Explore More with Kuma
- Discover other integrations available with Kuma on the dedicated Integrations page
- Learn how to synchronize your audiences across your connected platforms with Kuma
FAQ – Everything You Need to Know About Google Ads Integration with Kuma
Kuma updates your synchronized audiences every 24 hours. Every day, new customers matching the defined segment criteria are added and included in the audience during the next daily synchronization.
The planned phase-out of third-party cookies in Chrome is pushing advertisers to rely on information collected directly from their own customers journeys. Kuma uses this data from your Shopify store to automatically produce a customer segmentation (RFM, customer lifetime value, purchase probability) and sync these segments without any manual export. The result: targeting that is always relevant and up to date.
Search, Display, Shopping, YouTube, and especially Performance Max benefit greatly. Performance Max leverages “audience signals” to speed up algorithm learning, especially when those signals come from first-party data.
Google recommends to have a dozen conversions per month. Adding first-party segments provides a strong signal to help Performance Max campaigns optimize much faster.
Yes. By removing “lost” or low-value customers from your lists, you avoid spending on searches or placements that convert poorly, which helps lower your overall CPA.
Yes. By syncing predictive audiences like ‘likely to repurchase’ as audience signals, Kuma helps the Performance Max algorithm learn faster and more efficiently, often leading to significant ROAS improvement.