{"id":1621,"date":"2024-03-13T14:59:36","date_gmt":"2024-03-13T18:59:36","guid":{"rendered":"https:\/\/kuma.marketing\/?post_type=use_case&p=1621"},"modified":"2024-03-13T15:26:33","modified_gmt":"2024-03-13T19:26:33","slug":"lanalyse-de-cohorte","status":"publish","type":"use_case","link":"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/","title":{"rendered":"L\u2019analyse de cohorte"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

L\u2019analyse de cohorte est un outil essentiel pour suivre la r\u00e9tention et les habitudes d’achat de vos clients au fil du temps. En regroupant les clients selon la p\u00e9riode de leur premier achat, vous obtenez une perspective unique sur les tendances de fid\u00e9lit\u00e9 et la performance de vos campagnes.<\/p>\n","protected":false},"featured_media":1687,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1621","use_case","type-use_case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nL\u2019analyse de cohorte - Kuma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019analyse de cohorte - Kuma\" \/>\n<meta property=\"og:description\" content=\"L\u2019analyse de cohorte est un outil essentiel pour suivre la r\u00e9tention et les habitudes d'achat de vos clients au fil du temps. En regroupant les clients selon la p\u00e9riode de leur premier achat, vous obtenez une perspective unique sur les tendances de fid\u00e9lit\u00e9 et la performance de vos campagnes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/\" \/>\n<meta property=\"og:site_name\" content=\"Kuma\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-13T19:26:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kuma.marketing\/app\/uploads\/2024\/03\/ciblez-de-nouveaux-prospects-qualifies-grace-a-vos-clients-existants-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1560\" \/>\n\t<meta property=\"og:image:height\" content=\"1076\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/\",\"url\":\"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/\",\"name\":\"L\u2019analyse de cohorte - Kuma\",\"isPartOf\":{\"@id\":\"https:\/\/kuma.marketing\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kuma.marketing\/app\/uploads\/2024\/03\/ciblez-de-nouveaux-prospects-qualifies-grace-a-vos-clients-existants-2.png\",\"datePublished\":\"2024-03-13T18:59:36+00:00\",\"dateModified\":\"2024-03-13T19:26:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/#primaryimage\",\"url\":\"https:\/\/kuma.marketing\/app\/uploads\/2024\/03\/ciblez-de-nouveaux-prospects-qualifies-grace-a-vos-clients-existants-2.png\",\"contentUrl\":\"https:\/\/kuma.marketing\/app\/uploads\/2024\/03\/ciblez-de-nouveaux-prospects-qualifies-grace-a-vos-clients-existants-2.png\",\"width\":1560,\"height\":1076,\"caption\":\"Analyse de cohorte\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/kuma.marketing\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019analyse de cohorte\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kuma.marketing\/fr\/#website\",\"url\":\"https:\/\/kuma.marketing\/fr\/\",\"name\":\"Kuma\",\"description\":\"Your AI-driven Shopify partner\",\"publisher\":{\"@id\":\"https:\/\/kuma.marketing\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kuma.marketing\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kuma.marketing\/fr\/#organization\",\"name\":\"Kuma\",\"url\":\"https:\/\/kuma.marketing\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/kuma.marketing\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kuma.marketing\/app\/uploads\/2023\/06\/kuma-fb-img.jpg\",\"contentUrl\":\"https:\/\/kuma.marketing\/app\/uploads\/2023\/06\/kuma-fb-img.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Kuma\"},\"image\":{\"@id\":\"https:\/\/kuma.marketing\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019analyse de cohorte - Kuma","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/","og_locale":"fr_CA","og_type":"article","og_title":"L\u2019analyse de cohorte - Kuma","og_description":"L\u2019analyse de cohorte est un outil essentiel pour suivre la r\u00e9tention et les habitudes d'achat de vos clients au fil du temps. En regroupant les clients selon la p\u00e9riode de leur premier achat, vous obtenez une perspective unique sur les tendances de fid\u00e9lit\u00e9 et la performance de vos campagnes.","og_url":"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/","og_site_name":"Kuma","article_modified_time":"2024-03-13T19:26:33+00:00","og_image":[{"width":1560,"height":1076,"url":"https:\/\/kuma.marketing\/app\/uploads\/2024\/03\/ciblez-de-nouveaux-prospects-qualifies-grace-a-vos-clients-existants-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/","url":"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/","name":"L\u2019analyse de cohorte - Kuma","isPartOf":{"@id":"https:\/\/kuma.marketing\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/#primaryimage"},"image":{"@id":"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/#primaryimage"},"thumbnailUrl":"https:\/\/kuma.marketing\/app\/uploads\/2024\/03\/ciblez-de-nouveaux-prospects-qualifies-grace-a-vos-clients-existants-2.png","datePublished":"2024-03-13T18:59:36+00:00","dateModified":"2024-03-13T19:26:33+00:00","breadcrumb":{"@id":"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/#primaryimage","url":"https:\/\/kuma.marketing\/app\/uploads\/2024\/03\/ciblez-de-nouveaux-prospects-qualifies-grace-a-vos-clients-existants-2.png","contentUrl":"https:\/\/kuma.marketing\/app\/uploads\/2024\/03\/ciblez-de-nouveaux-prospects-qualifies-grace-a-vos-clients-existants-2.png","width":1560,"height":1076,"caption":"Analyse de cohorte"},{"@type":"BreadcrumbList","@id":"https:\/\/kuma.marketing\/fr\/utilisations\/lanalyse-de-cohorte\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/kuma.marketing\/fr\/"},{"@type":"ListItem","position":2,"name":"L\u2019analyse de cohorte"}]},{"@type":"WebSite","@id":"https:\/\/kuma.marketing\/fr\/#website","url":"https:\/\/kuma.marketing\/fr\/","name":"Kuma","description":"Your AI-driven Shopify partner","publisher":{"@id":"https:\/\/kuma.marketing\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kuma.marketing\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/kuma.marketing\/fr\/#organization","name":"Kuma","url":"https:\/\/kuma.marketing\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/kuma.marketing\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/kuma.marketing\/app\/uploads\/2023\/06\/kuma-fb-img.jpg","contentUrl":"https:\/\/kuma.marketing\/app\/uploads\/2023\/06\/kuma-fb-img.jpg","width":1200,"height":627,"caption":"Kuma"},"image":{"@id":"https:\/\/kuma.marketing\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/kuma.marketing\/fr\/wp-json\/wp\/v2\/use_case\/1621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kuma.marketing\/fr\/wp-json\/wp\/v2\/use_case"}],"about":[{"href":"https:\/\/kuma.marketing\/fr\/wp-json\/wp\/v2\/types\/use_case"}],"version-history":[{"count":0,"href":"https:\/\/kuma.marketing\/fr\/wp-json\/wp\/v2\/use_case\/1621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kuma.marketing\/fr\/wp-json\/wp\/v2\/media\/1687"}],"wp:attachment":[{"href":"https:\/\/kuma.marketing\/fr\/wp-json\/wp\/v2\/media?parent=1621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}