{"id":2403,"date":"2025-05-28T16:44:07","date_gmt":"2025-05-28T20:44:07","guid":{"rendered":"https:\/\/kuma.marketing\/?post_type=feature&p=2403"},"modified":"2025-08-04T10:30:17","modified_gmt":"2025-08-04T14:30:17","slug":"rfm-segmentation","status":"publish","type":"feature","link":"https:\/\/kuma.marketing\/fr\/fonctionnalites\/rfm-segmentation\/","title":{"rendered":"Segmentation RFM Shopify : optimisez votre marketing"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

La segmentation RFM vous permet d\u2019identifier vos meilleurs clients en analysant la r\u00e9cence, la fr\u00e9quence et la valeur mon\u00e9taire de leurs achats. Int\u00e9gr\u00e9e \u00e0 Shopify via Kuma, cette m\u00e9thode transforme vos donn\u00e9es de vente en segments exploitables pour des campagnes marketing ultra-cibl\u00e9es et rentables.<\/p>\n","protected":false},"featured_media":4541,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2403","feature","type-feature","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSegmentation RFM Shopify : optimisez votre marketing - Kuma<\/title>\n<meta name=\"description\" content=\"Optimisez votre ROAS et votre r\u00e9tention gr\u00e2ce \u00e0 la segmentation RFM automatis\u00e9e et activable de Kuma pour Shopify.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuma.marketing\/fr\/fonctionnalites\/rfm-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentation RFM Shopify : optimisez votre marketing - 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