{"version":"1.0","provider_name":"Kuma","provider_url":"https:\/\/kuma.marketing\/fr\/","author_name":"Jade Pelletier","author_url":"https:\/\/kuma.marketing\/fr\/author\/jade\/","title":"Kuma - D\u00e9couvrez ce qu'est segmentation RFM","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"XCBhWaFw4T\"><a href=\"https:\/\/kuma.marketing\/fr\/strategie-marketing\/la-segmentation-rfm\/\">Qu\u2019est-ce que la segmentation RFM<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/kuma.marketing\/fr\/strategie-marketing\/la-segmentation-rfm\/embed\/#?secret=XCBhWaFw4T\" width=\"600\" height=\"338\" title=\"&#8220;Qu\u2019est-ce que la segmentation RFM&#8221; &#8212; Kuma\" data-secret=\"XCBhWaFw4T\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/kuma.marketing\/app\/uploads\/2024\/02\/blog.png","thumbnail_width":1080,"thumbnail_height":720,"description":"Cet article aborde les subtilit\u00e9s de la vente crois\u00e9e et propose des strat\u00e9gies que les professionnels du commerce \u00e9lectronique gagnent \u00e0 utiliser pour obtenir des r\u00e9sultats tangibles.Nous vous expliquons ce qu'est la segmentation RFM, sur quoi elle se base et comment l'utiliser efficacement dans vos strat\u00e9gies marketing pour booster vos ventes"}