Automatically Export Your Shopify Audiences to Your Marketing Platforms
Connect Your Platforms to Launch Automated Shopify Audience Exports
To fully leverage your Shopify data, the first step is to connect your advertising platforms to Kuma. By linking Meta Ads, Google Ads, Klaviyo, or TikTok Ads to your Shopify store, you activate automated audience exports. This synchronizes your customer segments in real time and powers high-performance, targeted campaigns—without manual work.
Kuma is constantly evolving: new integrations with additional marketing platforms are coming soon to give you even more flexibility and power in activating your data.
Why Is Syncing Your Audiences With Your Marketing Platforms Essential?
- Save time and boost efficiency: Automatic syncing saves you valuable time. No more exporting and importing CSV files manually—everything updates in the background, eliminating human error and ensuring your customer data is always accurate across platforms.
- Optimize your targeting: You benefit from much more precise campaign targeting. By leveraging your own customer data, you can send highly relevant messages to each audience segment, improving engagement and the customer experience.
- Boost performance: Your campaigns become more effective. By reaching the right audience at the right time (and avoiding unqualified profiles), you increase conversion rates and reduce budget waste. Every dollar spent becomes more profitable, improving your advertising ROI.
How Does Audience Syncing Work in Kuma?
Kuma connects to your Shopify store and external accounts (Meta Ads, Google Ads, TikTok Ads, Klaviyo) to automate audience syncing. Once you’ve installed the app and linked your accounts, simply choose the customer segments to export (for example, recent buyers, newsletter subscribers, etc.). Kuma then continuously and automatically transfers this data to each platform. Your audiences on Facebook, Google, TikTok, and Klaviyo are updated daily in the background, ready for use in your campaigns without any manual work.
Expected Results With Daily Audience Syncing
- More conversions and sales: Targeting already-interested customers or similar prospects leads to higher conversion rates. By reaching a more qualified audience, you generate more sales and increase revenue.
- Lower acquisition costs: Refined targeting reduces customer acquisition costs. You avoid spending on irrelevant audiences and maximize return on every dollar invested (better ROAS).
- More loyal customers: Personalized offers and messages boost satisfaction among existing customers. Feeling valued, they’re more likely to return and spend more, increasing their lifetime value (LTV).
Export Your Audiences With Ease
Watch this short video to see how syncing works
Explore More Features With Kuma
Before exporting your lists to advertising channels, it’s crucial to create custom Shopify audiences based on precise behavioral criteria.
Automation becomes even more powerful when you target your audiences using customer behavior powered by artificial intelligence.
FAQ – Everything You Need to Know About Audience Export
Automating exports keeps your audiences constantly up to date without manual effort. It prevents errors, saves time, and ensures more accurate targeting to maximize conversions and reduce advertising costs.
A Shopify audience export involves automatically transferring a customer segment from your Shopify store to an external advertising platform such as Meta Ads, Google Ads, TikTok, or Klaviyo. This enables you to create more effective targeted campaigns.
You can export any type of segment: recent buyers, newsletter subscribers, VIP customers, abandoned carts, or RFM segments (Champions, at-risk, lost, etc.). All audiences created in Kuma can be exported.
With more precise targeting and constantly updated data, you can expect a higher ROAS, increased conversion rates, lower acquisition costs, and stronger customer retention.
Kuma updates your synchronized audiences every 24 hours. Every day, new customers matching the defined segment criteria are added and included in the audience during the next daily synchronization.