Marketing Strategy

Marketing Strategy

Profit with AI-Driven Customer Segmentation

Estimated reading time: 10–12 minutes Key takeaways Customer segmentation using first‑party data and AI is essential for growth, improving ROAS, retention, and …

Marketing Strategy

Boost Revenue with Customer Journey Maps

Estimated reading time: 9 minutes Key Takeaways Customer journey maps clarify the entire experience from first awareness to loyal advocacy, revealing the …

Marketing Strategy

Effective Customer Targeting Strategies for 2025

Estimated reading time: 7 minutes Key Takeaways Effective targeting in 2025 means blending clean data, predictive analytics, and multi-channel activation, reaching your …

Marketing Strategy

E-commerce Retention Strategies for Maximizing Profits

Estimated reading time: 10-12 minutes Key Takeaways Customer retention is more profitable than new acquisition: Retaining existing customers can improve profits by …

Marketing Strategy

Boost Marketing with Shopify Audience Exports

Estimated reading time: 9 minutes Key Takeaways Automated export of Shopify segments enables precise, compliant, and scalable audience targeting in external ad …

Marketing Strategy

Master Customer Data for Better Insights

Estimated reading time: 10 minutes Key Takeaways: Unified customer data transforms scattered metrics into actionable insights that drive growth, retention, and acquisition …

Marketing Strategy

Boost Conversions with Klaviyo Retargeting

Estimated reading time: 8 minutes Email retargeting campaigns using Klaviyo drive higher conversions by leveraging automation, segmentation, and personalization. Advanced segmentation, especially …

Marketing Strategy

Master RFM Audience Building for Better Results

Estimated reading time: 10 minutes Key Takeaways RFM segmentation turns your first-party data into actionable, high-value audiences proven to boost ROAS and …

Marketing Strategy

Master AI Prompts for Effective Marketing

Estimated reading time: 11 minutes Mastering prompt engineering delivers more effective AI-driven marketing content, campaign optimization, and audience segmentation. Types of prompts, …

Marketing Strategy

Boost your campaigns with lookalike audiences based on your best customers

Estimated reading time: 8 minutes Key Takeaways: Using your best customers (“champions”) to build lookalike audiences supercharges acquisition, retention, and marketing ROI. …