Marketing Strategy

Marketing Strategy

2025 Guide to Smarter Growth with AI and Customer Segments

Estimated reading time: 10 minutes Key takeaways Customer segmentation done brilliantly reduces waste, lifts relevance, and drives durable gains in acquisition, retention, …

Marketing Strategy

Make Money on Shopify 2025: A Data-Driven Guide

Estimated reading time: ~12 minutes Key takeaways Two proven paths: sell direct-to-consumer on Shopify or earn within the ecosystem (apps, themes, content, …

Marketing Strategy

Choosing the Best Ecommerce Platform for 2025

Estimated reading time: 12 minutes Key takeaways Your platform choice shapes ROI: speed, UX, operations, and how well you activate data for …

Marketing Strategy

Boost CLV with AI-Powered Segmentation

Estimated reading time: 12 minutes Key takeaways Customer Lifetime Value (CLV) aligns acquisition, retention, and product around the customers who generate the …

Marketing Strategy

Boost Growth with AI-Powered Customer Segmentation

Estimated reading time 12 minutes Key takeaways Segmentation is an operating system for growth, it aligns data, models, and activation to lift …

Marketing Strategy

Master Marketing Campaigns for Revenue Growth

Estimated reading time: 13 minutes Key takeaways Anchor campaigns in business outcomes like incremental revenue, payback, and lifetime value, avoid vanity metrics. …

Marketing Strategy

Avoid CSV Risks: Safer Audience Export Practices

Estimated reading time: 8 minutes Key takeaways Exported CSVs of customer segments multiply quickly across devices and inboxes, creating untracked copies and …

Marketing Strategy

Unlock Profitable Customer Segmentation with RFM

Estimated reading time: 12 minutes Key Takeaways RFM (Recency, Frequency, Monetary) remains a simple, proven framework to turn first-party data into growth …

Marketing Strategy

AI Marketing in 2025: Keeping the Human Touch

Estimated reading time: 12 minutes Key takeaways AI is shifting marketing from periodic campaigns to always-on, data-driven decisioning that boosts ROAS, LTV, …

Marketing Strategy

Boost Customer Retention with AI Insights

Estimated reading time: 11 minutes Key takeaways Retention compounds profit. A 5% lift in retention can raise profits by 25%–95%, driven by …