Marketing Strategy
Boost Growth with AI-Powered Customer Segmentation
Estimated reading time 12 minutes Key takeaways Segmentation is an operating system for growth, it aligns data, models, and activation to lift …
Marketing Strategy
Marketing Strategy
Master Marketing Campaigns for Revenue Growth
Estimated reading time: 13 minutes Key takeaways Anchor campaigns in business outcomes like incremental revenue, payback, and lifetime value, avoid vanity metrics. …
Marketing Strategy
Avoid CSV Risks: Safer Audience Export Practices
Estimated reading time: 8 minutes Key takeaways Exported CSVs of customer segments multiply quickly across devices and inboxes, creating untracked copies and …
Marketing Strategy
Unlock Profitable Customer Segmentation with RFM
Estimated reading time: 12 minutes Key Takeaways RFM (Recency, Frequency, Monetary) remains a simple, proven framework to turn first-party data into growth …
Marketing Strategy
AI Marketing in 2025: Keeping the Human Touch
Estimated reading time: 12 minutes Key takeaways AI is shifting marketing from periodic campaigns to always-on, data-driven decisioning that boosts ROAS, LTV, …
Marketing Strategy
Boost Customer Retention with AI Insights
Estimated reading time: 11 minutes Key takeaways Retention compounds profit. A 5% lift in retention can raise profits by 25%–95%, driven by …
Marketing Strategy
How to Effectively Target Audiences in 2025
Estimated reading time: 9 minutes Key takeaways First party data + AI are the core drivers of precise, scalable audience targeting across …
Marketing Strategy
Enhance CLV with Data-Driven Strategies
Estimated reading time: 13 minutes Key Takeaways Reliable CLV improvement comes from precise measurement, actionable segmentation, and AI-driven prediction built into every …
Marketing Strategy
Practical Guide to Building AI Audiences 2025
Estimated reading time: 13 minutes First party data is the new gold standard, build audiences using data you own for better privacy …
Marketing Strategy
Mastering Shopify Apps for Marketers in 2025
Estimated reading time: 13 minutes Key Takeaways Disciplined Shopify app selection and integration drives measurable revenue growth, focus on business outcomes, not …