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Marketing Strategy

Unlock Profitable Customer Segmentation with RFM

Estimated reading time: 12 minutes Key Takeaways RFM (Recency, Frequency, Monetary) remains a simple, proven framework to turn first-party data into growth …

Marketing Strategy

AI Marketing in 2025: Keeping the Human Touch

Estimated reading time: 12 minutes Key takeaways AI is shifting marketing from periodic campaigns to always-on, data-driven decisioning that boosts ROAS, LTV, …

Marketing Strategy

Boost Customer Retention with AI Insights

Estimated reading time: 11 minutes Key takeaways Retention compounds profit. A 5% lift in retention can raise profits by 25%–95%, driven by …

Marketing Strategy

How to Effectively Target Audiences in 2025

Estimated reading time: 9 minutes Key takeaways First party data + AI are the core drivers of precise, scalable audience targeting across …

Marketing Strategy

Enhance CLV with Data-Driven Strategies

Estimated reading time: 13 minutes Key Takeaways Reliable CLV improvement comes from precise measurement, actionable segmentation, and AI-driven prediction built into every …

Marketing Strategy

Practical Guide to Building AI Audiences 2025

Estimated reading time: 13 minutes First party data is the new gold standard, build audiences using data you own for better privacy …

Marketing Strategy

Mastering Shopify Apps for Marketers in 2025

Estimated reading time: 13 minutes Key Takeaways Disciplined Shopify app selection and integration drives measurable revenue growth, focus on business outcomes, not …

Marketing Strategy

Profit with AI-Driven Customer Segmentation

Estimated reading time: 10–12 minutes Key takeaways Customer segmentation using first‑party data and AI is essential for growth, improving ROAS, retention, and …

Marketing Strategy

Boost Revenue with Customer Journey Maps

Estimated reading time: 9 minutes Key Takeaways Customer journey maps clarify the entire experience from first awareness to loyal advocacy, revealing the …

Marketing Strategy

Effective Customer Targeting Strategies for 2025

Estimated reading time: 7 minutes Key Takeaways Effective targeting in 2025 means blending clean data, predictive analytics, and multi-channel activation, reaching your …