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Marketing Strategy

Boost Ecommerce with Shopify Segmentation Strategies

Estimated reading time: 12 minutes Key takeaways Shopify segments auto-update and can be activated across email, discounts, automations, and ads for higher …

Marketing Strategy

Essential AI Shifts for Shopify Ecommerce Strategies in 2025

Discover the latest consequential shifts that matter this month for marketing leaders and growth teams. From conversational commerce in Google and Chat …

Marketing Strategy

2025 Guide to Smarter Growth with AI and Customer Segments

Estimated reading time: 10 minutes Key takeaways Customer segmentation done brilliantly reduces waste, lifts relevance, and drives durable gains in acquisition, retention, …

Marketing Strategy

Make Money on Shopify 2025: A Data-Driven Guide

Estimated reading time: ~12 minutes Key takeaways Two proven paths: sell direct-to-consumer on Shopify or earn within the ecosystem (apps, themes, content, …

Marketing Strategy

Choosing the Best Ecommerce Platform for 2025

Estimated reading time: 12 minutes Key takeaways Your platform choice shapes ROI: speed, UX, operations, and how well you activate data for …

Marketing Strategy

Boost CLV with AI-Powered Segmentation

Estimated reading time: 12 minutes Key takeaways Customer Lifetime Value (CLV) aligns acquisition, retention, and product around the customers who generate the …

Marketing Strategy

Boost Growth with AI-Powered Customer Segmentation

Estimated reading time 12 minutes Key takeaways Segmentation is an operating system for growth, it aligns data, models, and activation to lift …

Marketing Strategy

Master Marketing Campaigns for Revenue Growth

Estimated reading time: 13 minutes Key takeaways Anchor campaigns in business outcomes like incremental revenue, payback, and lifetime value, avoid vanity metrics. …

Marketing Strategy

Avoid CSV Risks: Safer Audience Export Practices

Estimated reading time: 8 minutes Key takeaways Exported CSVs of customer segments multiply quickly across devices and inboxes, creating untracked copies and …

Marketing Strategy

Unlock Profitable Customer Segmentation with RFM

Estimated reading time: 12 minutes Key Takeaways RFM (Recency, Frequency, Monetary) remains a simple, proven framework to turn first-party data into growth …