Pinterest Ads Synchronization: Export Your Shopify Audiences

Why You Should Leverage First-Party Data Now?

The end of third-party cookies is phasing out traditional advertising tracking. With Kuma, you can connect your Shopify audiences to Pinterest Ads and shift from imprecise, cookie-based targeting to a reliable strategy powered by your own customer data, updated daily. The result: more effective campaigns that respect user privacy. Why use first-party data in your Pinterest Ads campaigns?

• Regulatory resilience: anticipate current and future privacy regulations by relying on consented data you already own.
• Improved conversion rates: your ads are prioritized for shoppers most likely to purchase again.
• Fully automated synchronization: no more manual exports. Kuma updates your lists every night without any action required.

How to Use Your Segmented Shopify Audiences from Kuma to Maximize Pinterest Ads Performance

• Retargeting High-Value Segments

  Automatically sync your “Champions” and “Promising” segments with Pinterest to serve visually engaging ads to your most loyal customers.

• Win Back At-Risk Customers

  Reconnect with customers identified as “at risk” by Kuma through inspiring Pins that reignite their interest before they churn.

• Audience Exclusions for Budget Efficiency

  Exclude “Lost Customers” from your active campaigns or retarget them with personalized comeback offers to maximize ROI.

• Creative Match by Segment

  Tailor your creatives to each audience segment—Kuma helps ensure that your product Pins resonate with each customer group’s preferences.

• Always-Fresh Audiences

  Your audiences in Pinterest Ads are refreshed daily by Kuma, so they always reflect your store’s latest customer insights—without manual work.

By combining the power of first-party data, Kuma’s predictive intelligence, and the reach of Pinterest Ads, you unlock a sustainable client acquisition and customer retention engine fully aligned with current and future privacy requirements.