About Kuma & the team
Human-driven. AI-empowered. Shopify-focused.
Who We Are
Kuma was created by bringing together two worlds: the practical digital marketing experience of Ursa Marketing, and a new team specialized in AI, software, and data science.
Based in Quebec, our team combined its backgrounds to build a tool that goes deeper than surface-level marketing and evolves with the changing world of technology.
We saw that the old ways of doing marketing were breaking down, too reliant on cookies, biased attribution, and tools that make it hard to see what actually works. So we built Kuma to take a different path, one grounded in a store’s own data, focused on understanding real customer behavior.
We grew out of that vision, and continue to evolve through research, testing, and real-world application.
What We Stand For
We believe AI should support human decisions, not replace them. Our job is to surface insights and make patterns visible, so merchants stay in control of how they act. A good marketing tool should help you focus on the right customers and understand the behaviors that drive results and those that don’t.
Privacy and data protection aren’t features added later. They are part of the foundation. When a merchant uses Kuma, they share access to the heart of their business: their customers. That trust shapes everything we develop, and we’ve designed our systems to safeguard that data at every step.
Ultimately, we want to help our clients share more of what they’ve built, reach the people who’ll love their products and grow their business with more clarity, confidence, and less guesswork.
Where We’re Going
The game has changed. AI has reshaped what’s possible in marketing, and it’s still moving fast. At Kuma, we’re committed to growing with it.
We’ll keep expanding how AI can support real marketing needs, combining research with product development, testing new ideas, building when needed, and adapting our work to the realities of digital commerce.
We see AI as an opportunity to rethink how marketing works. Our goal is to turn that opportunity into tools that are actually useful, now and in the long run.
Meet the team
Our front man and the mastermind behind Kuma.
Benoit saw from the start that AI would change everything. He saw that marketing could become smarter, faster, and free from old, clunky technologies. He’s the one keeping us on our toes about what’s emerging next. As a co-founder of Ursa Marketing with a strong background in computer science, he uniquely bridges deep marketing insight with technical curiosity, always pushing the boundaries of what’s possible.
Our front-end developer and a lot more than that.
Léo is at the core of making Kuma intuitive, efficient, and reliable. He transforms complex problems and ideas into simple, brilliant features, building a robust infrastructure. He’s quick to see solutions where others see roadblocks, and he ensures that everything we create truly serves the people who need it most.
One of our AI researchers, meticulous and sharp.
Samya constantly brings the newest, most powerful models to the table and she’s the one who figures out how to make them work for real Shopify marketing problems. She’s the quiet force transforming cutting-edge research into actionable algorithms that empower clients to make smarter, data-driven decisions.
Another of our AI researchers, focused on applied innovation.
Victor isn’t focused on reinventing the wheel; he’s all about making it roll faster and smoother. He explores, evaluates and extends existing AI tools, constantly seeking practical ways to automate and improve. He believes progress comes from stacking small but meaningful innovations, bringing that quiet builder’s mindset into everything he does.
Karol Ujueta
Our cloud admin, quietly running the backbone.
Karol designs and maintains an infrastructure built with privacy and security at its core, ensuring clients get their data and insights safely and reliably. She’s the one who keeps the engine running, giving the team the space and resources they need to keep building better AI solutions.