AI Audiences: Target Based on Customer Behavior
Why Is Creating AI Audiences Essential for Your Shopify Website?
In a fast-evolving e-commerce landscape, the ability to understand and anticipate customer behavior has become a major strategic advantage. Artificial Intelligence (AI), using techniques like clustering and product recommendation systems, enables merchants to effectively segment their customer base into homogeneous groups and personalize offers based on individual preferences. This behavior-driven approach offers many benefits for online businesses.
- Precise behavioral segmentation: Group your customers by shopping habits and preferences to better tailor your marketing actions.
- Personalized product recommendations: Offer the right products to the right customers by analyzing their purchase history.
- Optimized marketing campaigns: Target the right segments with personalized messages to maximize campaign impact.
- Increased average order value: Drive cross-selling and up-selling with relevant recommendations for each customer profile.
- Reduced churn: Use recommended audiences with at-risk customers to act in time with personalized reactivation offers.
- Offer automation: Let the AI automatically highlight the best products for each segment without manual work.
How Does AI Audience Creation Work in Kuma?
Kuma transforms your Shopify data into actionable marketing strategies with built-in, intuitive artificial intelligence. The application automatically connects to your orders, customer profiles, and product catalog to generate ready-to-use smart segments. These audiences are enriched by predictive models that identify loyal customers, potential repeat buyers, and those at risk of churn. You receive relevant audience recommendations for your marketing campaigns—no manual setup required.
🤖 AI Made Simple: Activate Audiences to Drive More Revenue
Kuma lets Shopify merchants leverage the power of artificial intelligence without needing technical skills. By connecting to your Shopify data (customers, orders, products), the app automates two key functions.
1. Automated Behavioral Segmentation
- Analyzes purchase journeys and location to automatically create consistent customer clusters.
- Creates enriched segments with key indicators: recency, frequency, value, and preferences.
- Segments ready to use in your email campaigns, retargeting flows, or ad audiences.
2. Smart Audience Recommendations
- Detects customers with similar product preferences via the recommendation engine.
- Automatically generates audiences and product recommendations: groups of customers sharing common purchase interests.
- Uses these audiences for targeted campaigns around relevant offers or collections.
All audiences are ready-to-use and can be synchronized in one click with your favorite tools: Meta Ads, Google Ads, TikTok Ads, or Klaviyo.
Explore More With Kuma
Thanks to enriched behavioral data, you can build custom segments with AI in just a few clicks.
Wondering how to use Kuma audiences? It’s never been easier to automate the export of your Shopify audiences to your advertising tools.
FAQ – AI Audiences and Behavioral Segmentation on Shopify
A behavioral audience groups customers who share similar purchasing habits or preferences. This allows you to launch more targeted marketing campaigns that perform better than unsegmented mass messaging.
A product recommendation audience is a group of customers who have received the same purchase suggestions through AI. This means they share similar buying behaviors and can be targeted with the same offers or collections in your campaigns.
Yes, all audiences generated by Kuma can be exported in one click to any connected platform. You save time while maximizing the relevance of your ad targeting.
RFM classifies customers based on recency, frequency, and monetary value of their purchases. Clustering, as used by Kuma, goes further by analyzing complex behaviors such as product types, purchase journeys, or location to create customer groups with truly similar profiles.
Kuma analyzes your Shopify data (orders, purchase behavior, location) to automatically create clusters of similar customers. This segmentation requires no technical setup. Everything is ready to use in your marketing tools.