TikTok Ads Synchronization: Export Your Shopify Audiences
Synchronize your Kuma audiences with TikTok Ads daily and launch more profitable campaigns
Why Use Kuma for Your TikTok Ads Targeting?
By synchronizing Kuma with TikTok Ads, you turn your customer data into ultra-targeted ad campaigns powered by the market’s most engaging algorithm.
Why include TikTok Ads in your advertising strategy?
- Massive Gen Z & Millennial audience:
Over 1 billion users are active on the platform — a prime opportunity to introduce your brand to a younger, high-potential audience. - Competitive CPM & high CTR:
As of February 2025, the average CPM was around $2.60, roughly 40% cheaper than Meta Ads or Google Ads, with a higher click-through rate. - Engaging creative formats:
Leverage Spark Ads, Video Shopping Ads, and interactive add-ons to boost ad recall and drive conversions.
TikTok: The Must-Have Platform for Gen Z and Millennials
TikTok now has over 1.58 billion monthly active users. Among them, 18 to 35-year-olds make up the majority offering e-commerce brands a unique chance to attract new customers at the top of the conversion funnel.
Low Advertising Costs and Unmatched Engagement on TikTok Ads
- Low acquisition cost: CPMs are often under $10, with some segments seeing rates as low as $3.
- Higher engagement: Average interaction rate is 2.6%, compared to just 0.7% on Instagram.
- Attractive CTR: TikTok Ads deliver an average CTR of 0.84%, outperforming major competitors.
The result: more visibility, more engagement, and a better return on your ad investment compared to other platforms.
Creative Formats That Drive Conversions
- Spark Ads: Turn your organic content (or creators’ posts) into ads while keeping likes and comments visible.
- Video Shopping Ads: Make your videos shoppable display up to 20 products directly purchasable in one click.
- Interactive Add-Ons: Add countdowns, polls, display or download cards, gesture-based effects, or immersive visuals to grab attention and boost engagement or conversion.
Automation & Productivity Boosted by Kuma
- AI-powered segmentation: Create RFM and lookalike audiences in one click, using your best Shopify customers.
- Dynamic synchronization: Customer data and product feeds are continuously updated in TikTok Ads with no manual maintenance required.
- Personalized recommendations: Kuma suggests the right products and messages for each audience, launching more relevant campaigns.
- Significant time savings: Move from audience creation to ad delivery in minutes, leveraging customer lifetime value, recency, frequency, monetary value, and churn prediction to fuel your strategy.
By combining the reach of TikTok Ads with the power of Kuma’s predictive segmentation, you maximize your ROAS while simplifying your marketing operations.
Explore More with Kuma
- Discover other integrations available with Kuma on the dedicated Integrations page
- Learn how to synchronize your audiences across your connected platforms with Kuma
FAQ – Everything You Need to Know About TikTok Ads Integration with Kuma
Kuma updates your synchronized audiences every 24 hours. Every day, new customers matching the defined segment criteria are added and included in the audience during the next daily synchronization.
Many advertisers achieve significant results with a daily budget of between $20 and $50. Thanks to competitive CPMs, this range offers a sufficient volume of impressions to evaluate the performance of your campaigns.
Spark ads amplify your organic videos, retaining likes and comments, strengthening your social proof. Shopping videos and interactive modules make your products “buyable” directly from the video, reducing friction and increasing conversions.
No. TikTok Ads connection with Kuma is included in all plans. You only pay your advertising budget directly to TikTok.
Yes. Although Generation Z dominates the platform, TikTok also attracts a growing base of Millenials. Kuma’s algorithms enable you to precisely target your high-value segments, regardless of age, based on actual purchase data from your Shopify store.